您当前的位置: 首页 > 企业动态 > 企业之窗

PPG发布2018年汽车色彩流行趋势报告

来源:PPG亚太区  发布时间:2018-11-01  

  PPG发布2018年汽车色彩流行趋势报告

  PPG Forecasts Growth in Green Automobiles in 2018 and Beyond

  PPG近日发布年度汽车色彩流行趋势数据,指出绿色在全球汽车市场的受欢迎度显著提升。

  PPG recently announced its automotive color trends data,noting a rise in popularity for green automobiles globally.

  “消费者在挑选汽车时,颜色的选择往往趋于保守,例如常见的白色或黑色。然而,从历史上看,绿色也曾是一种颇受欢迎的颜色选择,尤其是在20世纪90年代。”PPG汽车OEM涂料全球色彩设计经理Jane Harrington说道,“从1999年开始,消费者的色彩偏好逐渐转向更为中性的颜色,而绿色的受欢迎度呈现出逐年下降的趋势。从2018年目前的总体色彩偏好来看,绿色的份额占比还是相对较小。然而,绿色在家居装饰、墙面装修、家具、消费电子以及其他多个领域中受欢迎程度的稳步上升也将反映在汽车行业的发展趋势中。”

  “While consumers are often choosing conservative colors for automobiles,such as white or black,green has historically been an incredibly popular color choice,particularly in the‘90s,”said Jane Harrington,PPG global manager,color styling,automotive OEM coatings.“Beginning in 1999,consumer preferences shifted to more neutral options,shrinking green’s popularity each year.While green makes up a small percentage of the current overall color preferences for 2018,future trends in the automotive industry are reflecting the popularity of green in home décor and wall colors,furniture,consumer electronics and more.”

392595153327521944.jpg

  尽管白色、灰色、银色与黑色等基础色系仍将在全球范围内占据主流地位,绿色系目前在北美地区的SUV车型中占比已近2%。这一色系将继续在2018年北美国际汽车展览会上表现强劲,特别是其在梅赛德斯-奔驰G级越野车和极具标志性的福特Mustang Bullitt特别版车型上的应用。

  While monochromatic colors such as white,gray,silver and black continue to dominate globally,approximately two percent of SUVs in North America today are green.The color continued to have a strong presence at the 2018 North American International Auto Show,with featured applications on the Mercedes G-Class and iconic Ford Mustang Bullitt.

522651706250847054.jpg

  “通过PPG的全球汽车色彩流行趋势预测,我们注意到,各大行业的消费者对复合的中性色系和清新的绿色系仍然保持较高的偏好程度。”Harrington表示,“人们一直在寻求能够帮助他们从巨大的竞争压力和喧嚣的数字化社会中解脱的静隐之地。这一期望在建筑风格中得到了充分体现。例如,在新建楼宇中,植物墙和垂直花园已经是常见的风景;多数摩天大厦也在屋顶建造了绿色空间。消费者渴望在大自然的怀抱中尽情享受宁静时光和平衡祥和,而这些心境偏好也对他们的色彩选择产生了重要的影响。”

  “Through PPG’s global color forecasting process,we noticed that complex neutrals and foliage-influenced greens continue to have a strong preference among consumers across various industries,”said Harrington.“We are seeking retreats that shield us from competing priorities and the always-on digital society around us.This is very evident in architecture as new buildings are incorporating green walls and vertical gardens,and many skyscrapers include roof top green spaces.Consumers crave the calm and simplicity that is found in nature,and these preferences are impacting their color choices.”

  “今天,汽车色彩不仅能够应用在车身涂装,还可应用在汽车内饰和轮毂涂装等多个领域。”PPG工业涂料全球轮毂业务经理Jennifer Solcz说道,“如今,轮毂涂料已经成为汽车消费群体实现个性化的关键因素之一。青铜色和玫瑰金等金属色系以及富有活力的多重切面颜色和哑光色泽都会对他们当中不少人产生强烈的吸引力。”

  “We understand that today,car colors go beyond the body and can be represented in various areas–including the car’s interior,wheel coatings and more,”said Jennifer Solcz,PPG global segment manager for wheels,industrial coatings.“Wheel coatings are becoming a focal point of individualization for car buyers,many of which are drawn toward metallics,such as bronze and rose gold,as well as vibrant multi-faceted colors and matte finishes.

676855010189058842.jpg

  在色彩方面,PPG在多个市场领域均处于领导地位。这一优势为PPG在消费品、汽车颜色以及住宅、商业和工业设计等方面帮助客户深入观察和详细解读全球新兴色彩趋势提供了极大的便利。今年的色彩趋势预测以“We are”为主题,由四大色彩系列展现。这些颜色代表了自2021年至未来汽车车型的色彩趋势,PPG也将在2018至2019年向汽车原始设备制造商推介这些全新的色彩系列。

  PPG’s unique position as a color leader in multiple markets enables the company to observe and translate emerging global color trends for customers applications,including consumer goods,automotive color,as well as residential,commercial and industrial design.The color forecast is brought to life through four color stories under the“We are”theme.These colors represent trends for the automotive model years 2021 and beyond,and are presented to automotive original equipment manufacturers(OEMs)in 2018-2019.

  With It:这一色系反映了青春灵动、活泼可爱,兼具艺术与活力的设计美学。色彩种类丰富、极具表现力,运用艳丽的色调塑造抽象的魅力,同时又体现了力量与柔弱的强烈对比。多层次的渐变效果为传统原色增添了富有张力的浓郁深意,主要应用于汽车车身、定制化轮毂色彩或汽车内饰。

  With Class:围绕具有现代化气息的古雅气派以及高科技世界的精致格调,这一主题由多色彩叠加的暗调色组成,基调为异域风情和深奥微妙的结合。该色系包括以木材原色为灵感开发的深棕色、温暖的沙质米色以及饱和度极高的宝石红色。在PPG轮毂涂料应用中,通常还会加入基于金属原色开发的铜和金等色泽,以中和这一暗调色系。

  With Out:这一主题主要凸显朴素简约的设计美学,提倡“极简主义”及与周边环境亲密接触。该色系讲究质朴与平和。有机绿色、混合棕色以及柔和石色共同复刻自然世界的色彩。

  With Spirit:这一设计主题强调大众在寻求群体共存、崇尚神秘主义以及探寻宇宙魅力过程中的灵性闪现。该色系是浓厚大地色与柔和蓝紫色的完美结合。灵感来自于铁、金和铜的纯粹金属色系成为这一主题的基础底色。

  With It:This color collection reflects a design aesthetic that is youthful in spirit,playful,artistic and energetic.With overtly diverse and expressive colors,the chromatic palette creates abstract glamour and implies a contrast of strength and vulnerability.Layered color effects add dynamic intensity to traditionally primary hues,represented on the car’s body,custom wheel colors or interiors.

  With Class:Centered around a contemporary version of classic elegance and refinement in our high-tech world,this theme comprises multicolored darks to express an exotic and sophisticated tone.The palette contains rich wood-inspired browns,warm sandy beiges and saturated jewel-toned reds.Metal inspired accents of copper and gold,often seen in PPG’s wheel coating applications,balance the darker shades.

  With Out:A theme that connects with a design aesthetic that emphasizes minimalism,a“less is more”approach and a connection to the environment.This palette emphasizes simplicity and peacefulness.Organic greens,mixed browns,and soft stone-inspired hues work together to replicate the natural world.

  With Spirit:This design theme addresses the rise of spirituality infused in the pursuit of community,mysticism and a fascination of the cosmos.The palette is a blend of intense,earth-toned hues with muted blue and purple shades.Authentic metal colors inspired by iron,gold and copper add a grounding element.

  PPG的涂料产品销往全球70余个国家,其色彩流行趋势研究已成为一项跨文化的全球性工作。PPG的20多位色彩专家开展通力合作,推出一套基于事实研究色彩趋势和消费者偏好的方法论,从而保证在色彩流行趋势预测方面只有“一个声音”。PPG遍布全球的色彩专家专注于消费电子产品、建筑、汽车和航空航天等多个行业。专家团队根据消费者洞察研究、建筑材料流行趋势以及大众健康偏好,预测能够引起消费者共鸣并反映不同文化、地区和市场消费者态度的流行色彩。

  Because PPG’s paint colors are sold in more than 70 countries,developing color trends is a global,cross-cultural effort.Collaboration between PPG’s more than 20 color experts generates a fact-based approach to color trends and consumer preferences,resulting in a unified voice on color direction.The company’s color stylists around the world specialize in industries that include consumer electronics,architectural,automotive and aerospace.PPG experts study consumer mindsets,building material trends,wellness preferences and more to select a curated color forecast that resonates and is reflective of current consumer attitudes and spans cultures,regions and markets.

563494187303102411.jpg

  PPG:我们保护并美化世界

  PPG(纽约证交所代码:PPG)135年来始终致力于为客户开发并提供值得信赖的油漆、涂料和材料产品。秉持奉献与创新精神,PPG帮助客户应对各类严峻挑战,共同推动行业进步。PPG公司总部设在美国匹兹堡市,其运营和研发机构遍布全球70多个国家,2017年公司全球净销售额达147亿美元。PPG为建筑、消费品、工业、交通运输等领域及其售后市场的客户提供高附加值产品和服务。更多讯息,敬请浏览www.ppg.com

  PPG:WE PROTECT AND BEAUTIFY THE WORLD

  At PPG(NYSE:PPG),we work every day to develop and deliver the paints,coatings and materials that our customers have trusted for 135 years.Through dedication and creativity,we solve our customers’biggest challenges,collaborating closely to find the right path forward.With headquarters in Pittsburgh,we operate and innovate in more than 70 countries and reported net sales of$14.7 billion in 2017.We serve customers in construction,consumer products,industrial and transportation markets and aftermarkets.To learn more,visit www.ppg.com

上一篇:康希诺生物研发的重组肺炎球菌蛋白疫苗(PBPV)获一类新药临床批准
下一篇:TI Automotive高压油箱在中国汽车燃油系统大会惊艳亮相